Post by nadinenadine on Mar 7, 2024 10:50:25 GMT 2
How does Small Data work? They must be contextualized within a strategy that involves observing the person's behavior during everyday life, in their private time. It is in such situations that we look for clues that allow us to glean information on the needs that the individual has at that moment, inherent to the situations as well as the most varied objects. Through the web it is possible to find various information on the user's profile, discovering desires, memories, feelings, habits: they can be common or different from those of other people. The analysis is done through the cross-referencing of multiple data , based on hypotheses which are then targeted towards a certain target and which help to make strategic decisions which prove to be more focused and therefore effective. The main field of application of Small Data is small and medium-sized businesses , for which Big Data often proves to be too generic.
They are used above all in emotional marketing , where they provide interesting feedback regarding sales, as well as in human resources : in this case they allow solutions to be found with a view to better managing customers' skills, even optimizing the working time of collaborators and employees. Lindstrom's 7C method for collecting small data There is a method that proves effective for collecting Small Data. This is Lindstrom's 7C Process , or seven specific steps that serve this purpose, let's see them in detail: Collecting or collecting. The focus is to observe in an impartial manner, without any type Loan Phone Number List of influence taking over. Clues or clues. They are used to develop the right questions so as to find the most relevant factors. Causation or search for the causes underlying the phenomenon in relation to the effects. Connecting or connect. Once observed, the elements are connected to each other, based on emotional reactions. Correlation or correlation. We question the origin and evolution of behaviors. Compensation or compensation. We ask ourselves whether there are desires that turn out to be not completely satisfied or unfulfilled. Concept or concept.
The last step, in which an idea is identified that appears successful based on what has been observed and codified. The reasoning from which the steps start is that in the world there are no more than 500-1000 different categories of people, which can be cataloged on the basis of 4 key parameters : climate, religion, traditions and government. Lindstrom's methodology is easy to use and is accessible, versatile and convenient to use: this is why it is widely used. Conclusions We have had the opportunity to see how and why the use of Small Data proves to be fundamental in a data-driven perspective, becoming one of the most interesting strategies in contemporary marketing but also among the most articulated and complex.
They are used above all in emotional marketing , where they provide interesting feedback regarding sales, as well as in human resources : in this case they allow solutions to be found with a view to better managing customers' skills, even optimizing the working time of collaborators and employees. Lindstrom's 7C method for collecting small data There is a method that proves effective for collecting Small Data. This is Lindstrom's 7C Process , or seven specific steps that serve this purpose, let's see them in detail: Collecting or collecting. The focus is to observe in an impartial manner, without any type Loan Phone Number List of influence taking over. Clues or clues. They are used to develop the right questions so as to find the most relevant factors. Causation or search for the causes underlying the phenomenon in relation to the effects. Connecting or connect. Once observed, the elements are connected to each other, based on emotional reactions. Correlation or correlation. We question the origin and evolution of behaviors. Compensation or compensation. We ask ourselves whether there are desires that turn out to be not completely satisfied or unfulfilled. Concept or concept.
The last step, in which an idea is identified that appears successful based on what has been observed and codified. The reasoning from which the steps start is that in the world there are no more than 500-1000 different categories of people, which can be cataloged on the basis of 4 key parameters : climate, religion, traditions and government. Lindstrom's methodology is easy to use and is accessible, versatile and convenient to use: this is why it is widely used. Conclusions We have had the opportunity to see how and why the use of Small Data proves to be fundamental in a data-driven perspective, becoming one of the most interesting strategies in contemporary marketing but also among the most articulated and complex.