Post by amirmukaddas on Mar 12, 2024 10:38:30 GMT 2
Today I offer you a guest post written by Antonio Abate, a young SEO who offers us his approach to long tail keys. Although his article represents a basic approach for me, I always find individual practices very interesting, especially the small differences and nuances in the approach. In short, I like those who say "this is how I do it", always. If you know a little about SEO, you will surely have noticed that positioning a page on an extremely competitive query is very difficult. It takes time, money, but above all a lot of patience. It is no coincidence that very few SEOs fight for competitive queries, both because positioning is difficult and because you need to have some "requirements" to accept the challenge. But at the end of the day, fighting for the most competitive SERPs requires a significant amount of time. For this reason, as long as you have already heard of them, many prefer to focus on Long Tail Keywords . But let's see what they are. Long Tail Keywords are keywords generally composed of 3 or more terms. For example, “Shoes” is a keyword made up of just 1 term, while “Red Nike Sneakers” is a Long Tail keyword made up of 4 terms.
According to some studies (see Hittail), 70% of searches carried out on Google take place on the Long Tail . That is to say, people don't just come up with generic answers, but get much more specific. This also applies to queries for commercial purposes. To give you an example, if a user searches for "Shoes" on Google, it indicates that they don't yet have an idea about the purchase. Indeed, it is not possible to make any predictions: you cannot know if the user wants to buy shoes, find information on shoes, search for images of shoes, blog articles on shoes, etc. The fact is, we're Denmark Telegram Number Data talking about shoes “Nike Red Sneakers” , on the other hand, is much more specific and means that the user is in a pre-purchase phase: he already has in mind what to buy, but he is not ready yet. Probably look for more info and reviews. After that, Long Tail of the type “Nike Air Max Sneakers price” clearly has a commercial intent. The visitor is ready to purchase, and only has to choose the seller. What can you deduce from this? For this reason, focusing on Long Tail Keywords and positioning products/articles is a smart choice, as visitors are close to choosing the supplier for the purchase.
This also explains why 70% of searches are based on Long Tails. Very often it happens that people have already decided what to buy or what to find out about, and prefer to directly search for the model of shoes to buy. Obviously this is a trivial example, which however applies to everything, regardless of the service or product requested. Yes, there are some exceptions, but for the most part things move more or less like this. Very often, the length of the Long Tail keywords coincides with the purchase phase. Shoes means shoes, but Nike Air Max shoes price is a Long Tail keyword that indicates a commercial intent. Unfortunately, I have to tell you that although Long Tail keywords cover 70% of searches, they are less trafficked, and traffic is usually reduced depending on the length of the keyword (the more terms there are, the more specific the keyword, the lower the traffic ). And where there is no traffic, there is little competition.
According to some studies (see Hittail), 70% of searches carried out on Google take place on the Long Tail . That is to say, people don't just come up with generic answers, but get much more specific. This also applies to queries for commercial purposes. To give you an example, if a user searches for "Shoes" on Google, it indicates that they don't yet have an idea about the purchase. Indeed, it is not possible to make any predictions: you cannot know if the user wants to buy shoes, find information on shoes, search for images of shoes, blog articles on shoes, etc. The fact is, we're Denmark Telegram Number Data talking about shoes “Nike Red Sneakers” , on the other hand, is much more specific and means that the user is in a pre-purchase phase: he already has in mind what to buy, but he is not ready yet. Probably look for more info and reviews. After that, Long Tail of the type “Nike Air Max Sneakers price” clearly has a commercial intent. The visitor is ready to purchase, and only has to choose the seller. What can you deduce from this? For this reason, focusing on Long Tail Keywords and positioning products/articles is a smart choice, as visitors are close to choosing the supplier for the purchase.
This also explains why 70% of searches are based on Long Tails. Very often it happens that people have already decided what to buy or what to find out about, and prefer to directly search for the model of shoes to buy. Obviously this is a trivial example, which however applies to everything, regardless of the service or product requested. Yes, there are some exceptions, but for the most part things move more or less like this. Very often, the length of the Long Tail keywords coincides with the purchase phase. Shoes means shoes, but Nike Air Max shoes price is a Long Tail keyword that indicates a commercial intent. Unfortunately, I have to tell you that although Long Tail keywords cover 70% of searches, they are less trafficked, and traffic is usually reduced depending on the length of the keyword (the more terms there are, the more specific the keyword, the lower the traffic ). And where there is no traffic, there is little competition.