Post by rafidaniels on May 19, 2024 6:49:33 GMT 2
Growing your email list is an important element of any email marketing campaign. But equally important to complement those efforts is regular customer list cleaning. This is the process by which you remove inactive, bounced, or unsubscribed contacts from your data. This job is extremely important and essential in marketing activities. In today's article, Top Marketing will help you understand the important role of email list hygiene. Along with that, we will also share 5 simple ways to help you clean and maintain quality data. orient-dan-lam-books-name-books-email Why clean your email list? First of all, Top Marketing would like to explain what the concept of a clean email list is ? A clean email list includes people who agree to receive information and still want to continue following your news.
One of the reasons why email campaigns are ineffective is because the email list is not "clean". If you still intentionally send emails to people who do not want to receive information, over time, the rate of spam reports will gradually increase. This is a factor that seriously Argentina Email List affects and reduces your reputation. This puts future messages you send at risk of falling into the spam folder. See more: Things to know about spam filters . Besides, cleaning email lists regularly helps marketers solve 2 common problems: Avoid sending emails to inactive email addresses. Poor delivery affects sender reputation. Let's take a closer look at these two factors. 1.
Email addresses tend to be inactive Email lists naturally decrease over time. Some studies show that in just 28 days, 4.5% of subscribers may become unresponsive. Over time, users may have canceled their accounts or stopped using their email addresses. These addresses will often be reclaimed by the providers. Then recycle them into Spam Traps. Learn more Spam traps - Spam traps . Those who do not clean their email lists regularly, when sending to these Traps, will be judged as bad senders. Over time, if you continue to contact Spam Traps, your sending reputation will suffer. And best of all, they won't mark you as spam. This list does not include customers who have refused or canceled their registration.
One of the reasons why email campaigns are ineffective is because the email list is not "clean". If you still intentionally send emails to people who do not want to receive information, over time, the rate of spam reports will gradually increase. This is a factor that seriously Argentina Email List affects and reduces your reputation. This puts future messages you send at risk of falling into the spam folder. See more: Things to know about spam filters . Besides, cleaning email lists regularly helps marketers solve 2 common problems: Avoid sending emails to inactive email addresses. Poor delivery affects sender reputation. Let's take a closer look at these two factors. 1.
Email addresses tend to be inactive Email lists naturally decrease over time. Some studies show that in just 28 days, 4.5% of subscribers may become unresponsive. Over time, users may have canceled their accounts or stopped using their email addresses. These addresses will often be reclaimed by the providers. Then recycle them into Spam Traps. Learn more Spam traps - Spam traps . Those who do not clean their email lists regularly, when sending to these Traps, will be judged as bad senders. Over time, if you continue to contact Spam Traps, your sending reputation will suffer. And best of all, they won't mark you as spam. This list does not include customers who have refused or canceled their registration.